« Destination Vignobles » is a professional event which aims at promoting France and its vineyards to foreign buyers, organized by the French Tourism Development Agency Atout France. It is one of the many promotional actions that are led by Atout France to help market wine tourism in France.
Created in 2004, « Destination Vignobles » is held every 2 years in autumn and each edition is set in a different region of France . After Bordeaux in 2006, Avignon in 2008, Colmar in 2010, Tours in 2012, Lyon in 2014, the 2016 edition will be held in Reims, Grand Est (former Champagne Ardenne), from October 11th to October 12sd.
This event dedicated to wine tourism is one of a kind in France.